Make Your Own Names for Ikea Furniture
by Allen Stern on July 29th, 2009
Ok, this might be as useless as 90% of Twitter apps, but at least this one is fun! It’s called, “The Blogadilla Swedish Furniture Name Generator” and as you might expect it allows you to enter your name and then it morphs your name into an “Ikea-like” product name. A product photo is also displayed and each time you refresh the page you receive a new name and product. (sshh, you can also enter friend’s names and send them the resulting images)
So far I have been morphed into ÄLLENRA which is a bed and ÄLLENBY which is a dresser. All it needs now is a “tweet my ikea” button. And don’t forget to check in on Nils.

Ikea: Come Into The Closet
by Karen Day

Inviting everyone to "come into the closet," Ikea’s playful ad campaign uses an interactive flash-based dance scene, controlled by sound, to highlight their creativity when it comes to closet organizing systems. The clever promotion revolves around various characters who dance robotically to music in four different rooms, each pulling accessories from the different storage solutions.

A five song selection dictates the characters’ dance moves, but customers also have the option to upload their own tunes or create original music using a computer keyboard and mic. Skillfully blending modern dance, video that effectively illustrates product functions, an intuitively fun interface and absurdist styling (like a suit jacket and tie worn with boxers, socks with garters), the micro-site makes for a compelling diversion.

While already a year old, the campaign is still a fun way to show off the product line and an example of the fun-loving side of web design. From Mexican wrestlers to a blonde afro’d family, Ikea understands how to make organization entertaining.




