Taking the Ikea name to new heights
by Chris Sorensen
Shopping in an Ikea often feels like another world, with its faux living spaces, difficult-to-pronounce names and plentiful meatballs. But David Seger has taken the fantasy a step further. He’s made the Swedish furniture retailer a backdrop for a low-budget soap opera, complete with steamy love scenes, wooden dialogue and jarring plot twists.
It’s all filmed covertly inside a Burbank, Calif., store as unwitting customers browse the Ektorp sofas and Poang chairs in the background. At six episodes and counting, Ikea Heights has become a modest Internet sensation. The show, which appears on the website ikeaheights.com, traces the bizarre lives of a detective hunting a murderer (who smothers his victims with pillows from the bedding section) and two brothers, one recovering from amnesia, the other married to a cheating wife (who also spends a lot of time among the bedroom furniture).
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